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Glossary

Alternative Investments

Asset classes beyond publicly traded stocks, bonds, and cash — including private equity, venture capital, private credit, hedge funds, and real assets such as real estate and infrastructure.

The label "alternatives" is a catch-all for investments that sit outside conventional public markets. It covers an unusually wide range: a buyout fund acquiring manufacturing companies, a hedge fund trading global currencies, a direct loan to a mid-sized retailer, timberland in the Pacific Northwest, and a royalty stream on pharmaceutical patents. What these share is that they typically trade infrequently, if at all, and require more specialized due diligence than buying a publicly listed share.

Families commonly turn to alternatives for two reasons: potential return enhancement and diversification. Because many alternative assets do not move in lockstep with public stock markets, they can behave differently during periods of market stress — though that diversification is not always reliable when it is needed most. The illiquidity premium is one of the theoretical underpinnings for why certain alternatives may offer higher expected returns over time.

A family office investment program that includes alternatives requires more infrastructure than one focused solely on public markets. Families typically need robust due diligence processes, legal and tax expertise to handle complex fund structures, and a clear investment policy statement that defines how much of the portfolio can be locked up at any one time. Consider a founder who sold her logistics company and now holds a mix of private equity, hedge funds, and real estate — coordinating those exposures is precisely the kind of organizational work a family office is built to handle.

Related Terms

Family Offices

What Is a Family Office?Do You Need a Family Office?Single Family Office (SFO)Multi-Family Office (MFO)Micro Family OfficeWhat a Family Office CostsWhy Family Offices Exist

Build a Family Office

How to Build a Family Office From the Ground UpStep 3: The Organizational StructureStep 4: Internal vs. Outsourced (Build vs. Buy)The First 90 Days: Turning the Lights OnStep 1: Define the Family Office's PurposeStep 2: Inventory the Family's AssetsStep 5: Hire the Core Team

Investing

How Family Offices InvestDirect InvestingAsset Allocation for Family CapitalThe Investment Policy Statement (IPS)Liquidity, Concentration, and RiskPublic Markets: Equities and Fixed IncomeReal Estate in the Family Portfolio

Operations

Family Office AccountingFamily Office TechnologyFamily Office CybersecurityConsolidated Reporting: One True Net WorthBill Pay, AP, and Financial ControlsFamily Office Software, Category by CategoryBanking, Custody, and Treasury

Governance & Estate

Family GovernanceEstate Planning and Wealth TransferHow Family Offices Manage TaxPhilanthropy and the Family OfficeThe Family ConstitutionSuccession: The Office After the FounderPreparing the Next Generation

Industry

Careers in Family OfficesHow the Family Office Industry Is ChangingFamily Offices and Regulation

Roles & Staffing

Family Office Roles & Staffing, MappedFamily Office CEO / President / Managing DirectorChief Investment Officer (CIO)Portfolio Manager / Investment DirectorAsset Manager (Real Assets)Chief Financial Officer (CFO)Controller

Comparisons

Single vs. Multi-Family OfficeFamily Office vs. Wealth ManagerFamily Office vs. RIAFamily Office vs. Private BankFamily Office vs. Financial AdvisorFamily Office vs. Hedge FundFamily Office vs. Private Equity Firm